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For Floridians shopping ACA plans · Licensed in 30+ U.S. states
"Obamacare" is the everyday name for the Affordable Care Act. In Florida, it usually means a Marketplace plan you buy for yourself or your family, often with a tax credit.
ACA basics
Obamacare, the ACA, and the Marketplace all point to the same coverage. Three things Floridians ask us first:
Neither. It is a federal law signed in 2010. Private insurers sell the plans, and Floridians shop for them on the federal Marketplace because the state does not run its own exchange.
Not for an ACA plan, as long as you enroll during open enrollment or a special enrollment period. These plans can't exclude care, or price you higher, because of a condition you already have.
It means the plan follows ACA rules, such as covering a standard set of essential benefits and capping what you pay in network each year. Marketplace plans meet those rules. Some plans sold elsewhere do not.

Who gets help
Income matters, but under current law the IRS looks at more than income alone.
How ACA plans are built
Bronze, silver, gold, and platinum show how a plan splits costs with you. By design, bronze pays about 60% of average covered costs, silver about 70%, gold about 80%, and platinum about 90%.
People who qualify for a tax credit and expect household income at or below 250% of the poverty line can get lower deductibles and copays. For most people, these cost-sharing reductions come only with a silver plan.
Each ACA plan limits what you pay out of pocket for covered in-network care in a plan year. Care outside the network may not count toward that cap.
Florida and the ACA in numbers
Florida had more Marketplace plan selections for 2026 than any other state: 4,538,772.
of all U.S. Marketplace plan selections for 2026 came from Florida.
Floridians who picked a 2026 plan were new to the Marketplace.
Source: CMS 2026 Marketplace Open Enrollment public use files (Florida and national totals, plan selections from November 1, 2025, to January 15, 2026). The 1 in 5 is our math: 4,538,772 of 23,130,860, or 19.6%.

Working with Paul
Paul Daniels owns Daniels Health Advisors, an independent brokerage licensed in 30+ U.S. states. Floridians call us when "Obamacare" is the only word they know and they want a plan that fits. We help you read your tax credit estimate, compare networks, and enroll in an ACA plan. If a Marketplace plan isn't the right fit, we can also show private PPO options. Some private plans ask health questions, and approval is not guaranteed. Some may not cover care for health problems you had before you enrolled.
Shopping for 2027? Our Florida open enrollment guide has the dates and deadlines. Missed the window? See special enrollment in Florida.
Your first call
Ages, zip code, and who files taxes together.
A careful income estimate shows which help may apply.
Compare costs and networks, then enroll in the right window.
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Before you enroll
You can take the tax credit in advance each month, or claim it when you file. If you take it in advance and your income ends up higher than you estimated, you may owe some back. Under current law, starting with 2026 taxes, there is no cap on that payback. We help you choose an amount you are comfortable with. You will leave with:
A checklist for
Obamacare questions
It is the Affordable Care Act, the 2010 federal law behind the Marketplace. Floridians buy ACA plans through the federal Marketplace, since Florida does not run its own exchange.
Not for everyone. Many Floridians pay much less after a tax credit, and some pay very little. Your price depends on household income, age, zip code, and the plan you pick.
Yes. ACA plans can't turn you down, charge you more, or refuse to cover care because of a health condition you already have. You still need to enroll during open enrollment or a special enrollment period.
Under current law, household income generally has to be between 100% and 400% of the federal poverty line. Other rules apply too, such as not having an affordable job-based plan.
Yes. Federal rules let licensed agents and brokers help you enroll in a Marketplace plan. You do not pay us for our help. We are paid by the insurance companies when you enroll. Your price for a plan is the same whether you use us or sign up on your own. Commissions can differ by company.
For a private plan (not from the Marketplace), you can often apply any time of year. Some private plans ask health questions, and approval is not guaranteed. Some may not cover care for health problems you had before you enrolled. Marketplace plans, and other plans that follow ACA rules, work differently. As of October 16, 2026, under current law, open enrollment for 2027 Marketplace coverage runs from November 1, 2026, through January 15, 2027. A court case about these dates is still on appeal, so confirm the dates before you enroll. To start coverage January 1, pick a plan by December 15 (the deadline under current law). Outside those dates, you may need a qualifying life event, like losing job-based coverage, or another special enrollment period.
Book a free 15-minute call or start a quote online.
Daniels Health Advisors LLC is an independent brokerage, not a carrier, HealthCare.gov, or CMS. Agent: Paul Daniels, NPN 20986580, Florida license G065122. This page is about personal and family health insurance. It is not business liability or workers' comp insurance. We are not part of any union or trade group. Job and pay numbers are from public government data and describe groups of workers, not you. Tax credits, plans, networks, and prices depend on your state, zip code, income, and household. We never guarantee approval, a doctor, or a price. Not medical, legal, or tax advice.